In Your Face - Blunt Messaging

"If you don’t give back no one will like you."

I’m stole a tagline from a start-up I really admire, Crowdrise, because it makes people pause, and think. Social Impact marketing is about pulling at the heart strings, mostly. But other times, it pays to be direct when asking for support of your cause. This is a post that describes leadership by example, and the incredible results of a childhood promise kept.